Marketing · Business development · AI-built deliverables
A boutique practice for owners of growing businesses: a fractional COO or CMO, AI search visibility, and deliverables you can run without us.
Services
Every engagement starts with a free 30-minute call and a one-page proposal with numbered deliverables, so you know exactly what you are buying before you sign. Research, analysis and drafts are AI-built and reviewed by a person who has run the function.
A senior operator who owns how the business runs: processes, systems, the weekly KPI scoreboard, team structure and the next hires, so growth stops routing through the owner.
02A senior marketing and business-development leader in the seat a few days a month: pipeline, positioning, channel mix, the weekly scoreboard, and the hires you actually need next.
03Show up when buyers ask ChatGPT, Claude, Perplexity or Google's AI Overviews who to hire. An audit, the content and structured-data fixes, and our own AI agent system for answer-engine optimization, backlinks and long-tail pages.
04Every lead in one system, routed to an owner automatically, with inquiry-to-quote workflows, a weekly pipeline scoreboard and AI assistants your team actually uses.
05Market and competitive analysis, segments and positioning, pricing and packaging benchmarked against real peers, and a launch plan with owners and dates.
Also available as four-to-six-week projects: due diligence, knowledge transfer and market studies. Ask about a project.
Point of view
The useful version and the flattering version of a deliverable are not the same document. You get the useful one.
Process
The same deliverable numbers follow the work through the proposal, the agreement, the invoice and the cover memo, so nobody has to ask what was promised.
Thirty minutes on what is actually happening. Then a proposal in your words, with the fee, the timeline and what is out of scope.
Half the fee on signature starts the clock. One point of contact, one kickoff session, a written recap within a day.
You see the first deliverable before the last one is started, so direction can change while it is still cheap.
Written deliverables, a cover memo mapping each to scope, a walkthrough, and thirty days of email questions. Balance on delivery.
Recent work
Clients are not named publicly without permission. References are available on request.
Knowledge transfer
Eight written deliverables in three weeks, from an LA-versus-San Diego market comparison and a permitting playbook to vendor assessments and a candid closure debrief, each mapped to its contract section.
2026
Pricing strategy
Benchmarked a proposed 12-tier structure against 13 peer institutions and sector data; found the missing mid-level rung, the under-priced reciprocal tier and a mission gap before the new building opened.
2026
AI marketing system
Built on Paperclip: a team of AI agents that handles answer-engine optimization so the product shows up when buyers ask AI assistants, runs the backlink program, and generates pages to cover the long tail of search intent. Now a CWV offering.
2026
Website · CRM · automation
New website, a CRM where there had been none, and automated workflows from inquiry to quote. Lead-generation timeline cut by 95%.
2026
About
Principal · San Diego, California
“I would rather hand you the document that changes your decision than the one that makes you feel good about it.”
Clayton has spent her career on the growth side of businesses: marketing strategy, business development, Salesforce and the dashboards that keep it honest, paid search, content, and search visibility in the age of AI answers. She started CWV Consulting to bring that experience to owners who need senior judgment without a senior payroll.
She has rebuilt how the work gets done, using AI tooling to compress research and drafting from weeks to days, with every conclusion reviewed and signed by a person who has run the function. Clients get the speed; the judgment stays human.
Questions
CWV Consulting is a boutique consultancy in San Diego, led by Clayton Viergever, that helps owners of growing businesses with marketing and business-development strategy. It offers a fractional COO, a fractional CMO, answer-engine optimization (AEO) and AI search visibility, CRM and sales automation, and go-to-market and pricing strategy, with AI-built deliverables reviewed by an experienced operator.
A fractional leader is a senior operator who works in your business a few days a month instead of full time. With CWV that covers pipeline, positioning, channel mix, a weekly scoreboard, and deciding which hires you actually need next, on a monthly retainer with a three-month minimum.
Pricing depends on scope, so every engagement is quoted in a one-page proposal after a free 30-minute call. Fractional COO and CMO work is a monthly retainer with a three-month minimum; project engagements run four to six weeks with half the fee due on signature and half on delivery. The fee in the proposal is the fee you pay.
Answer-engine optimization is the work of making a business show up when buyers ask AI assistants such as ChatGPT, Claude, Perplexity or Google's AI Overviews for a recommendation. CWV runs an AI agent system that handles AEO, a backlink program and long-tail page generation, and can run it for you or set it up for your team.
No. Research, analysis and first drafts are produced with current AI tooling, which compresses weeks of work into days. Every conclusion is then reviewed and signed by a person who has run the function, so clients get the speed while the judgment stays human.
A typical project engagement takes four to six weeks: discovery and proposal in week 0, signature and kickoff in week 1, drafts in weeks 2 to 5, then delivery with a walkthrough. You see the first deliverable before the last one is started.
Yes. CWV Consulting is based in San Diego, California and works remotely with clients anywhere in the United States.
You receive the written deliverables, a cover memo mapping each one to the agreed scope, a walkthrough session, and thirty days of follow-up questions by email. The balance of the fee is due on delivery.
Contact
Thirty minutes, no deck. If it is a fit, you will have a one-page proposal within a week; if it is not, you will know who to call instead.
Book a 30-minute call